http://grcdirect.ipaperus.com/GRCDirectDemo/RSS.ashxiPaper PagesThu, 23 Jul 2009 04:14:40 +0200http://grcdirect.ipaperus.com/GRCDirectDemo/http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=1http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=1Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com Building Partnerships One by One WWW.GRCDIRECT.COM GRC Direct, 4169 Bludau Drive, Warrenton, VA 201872009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=2http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=2Building Partnerships One by One Why GRC Direct for your direct mail needs? GRC Direct recognizes that market technologies, rules, and resources are in constant flux. We do our best to help keep you informed of the most current information to help your organization stay ahead of the curve. Please visit this page often for new updates on industry events and resources. Sign Up for our quarterly E-Newsletter Direct Mail Success2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=3http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=3Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com Digital Publication Features u Save Money with less printing and mailings costs u Get useful statistics Get stats of how often your digital document has been viewed and links clicked u Allow your members to see publication before paper copy is mailed out u Build your own digital library All digital documents including past issues are fully searchable u Let your members know they are helping the environment by going green u Tip a Friend Send an email to a friend with a note and link to your Digital Publication u Search Active search on words within a Digital Publication u Expanded Search Search on words through many Digital Publications u Offline Digital Publication Create an off-line version of a Digital Publication to place on CDs or other media u Link/Media Add links and embed video/audio u Password Protect Restrict access to Digital Publications u Forms Collect info from viewers by adding forms to your Digital Publication u File Publisher Attach files to your Digital Publication u Digital Publication Shop Intergrate Digital Publication with your shopping cart2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=4http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=4Building Partnerships One by One Digital Publication Media Sample Mouse over the vidio below to display the play controls: President Obama Commends Innovative Nonprofits - June 30, 20092009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=5http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=5Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com ASSOCIATIONS GRC Direct has helped associations grow for over 20 years. Whether you need to attract new members, retain your current ones, or just toot your own horn, we have the experience and the resources to get your message out there! We are a one-stop shop for any communication needs you have, in whatever medium you choose. We offer full-service expertise in both direct mail and email marketing solutions. We also offer database services will keep your marketing efforts running smoothly, and our web designers can maximize your online presence. Choosing a full-service provider means less coordination between service providers, effective use of direct mail and email and more peace of mind. But more importantly, it assures that you will know exactly which parts of your strategy are working. Call us today and watch your member rolls grow! > For Association related resources and articles CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=6http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=6Building Partnerships One by One FUNDRAISING NONPROFITS Your organization has a mission. You believe in that mission. Your challenge is to spread that belief to your donors – current, new, and prospective alike. GRC can help you build and maintain these relationships with a variety of different methods. We offer complete support for direct mail campaigns and email campaigns: strategy, list acquisition, design, creative, and production. We can also help you shore up your online presence for easy navigation and online donations, and maintain your database for better efficiency. Our focus areas include fundraising through direct mail, email and online communications. We also help nonprofit organizations optimize their website for easy navigation and to enable them to accept donations online. 4 How do I obtain new donors? 4 What works best for direct mail or email? 4 How do we maintain the interest of our new donors so that they continue to give you possibly more, year after year? 4 Can you help us pull the right data from our donor software so that our campaigns are more effective? 4 How can I save money on my direct mail campaigns? > For Fundraising Nonprofit related resources and articles CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=7http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=7Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com CULTURAL NONPROFITS Text content to come. Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section Text content to come for Cultural nonprofits section > For Cultural Nonprofit related resources2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=8http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=8Building Partnerships One by One SMALL BUSINESS Knowing how to use the combination of direct mail, email and the Web is critical to success for a small business owner. Direct mail and search engine marketing are good new customer acquisition tools and email works best in developing relationships with prospects and clients. Used properly the above three tools help owners see who and what their prospects and clients are interested in, which in turn helps to develop relevant communication and targeted campaigns for optimum results. GRC DIRECT CAN HELP IF: u You have great products & services but your overall revenue growth is not where it should be. u You’re a new business and aren’t sure how to attract new clients and re- tain existing ones. u You’ve tried to market your products & services without much success. u You have a business website but it is not generating much traffic and your conversion rate is poor. u You have a physical business and now want a supporting website that generates targeted local and global traffic. > For Small Business related resources and articles CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=9http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=9Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com Direct Mail Marketing Direct mail looks easy. Apply a stamp in the upper-right-hand corner of the printed piece, address, get some rubber bands, trays and tags and drop it off at the post office. Is direct mail really a do it yourself activity? The answer is an emphatic, “No!” Without the professional services of a direct mail company, you run the risk of missing out on an important detail that can ruin the entire campaign. At GRC Direct, we have been providing direct mail services for over 15 years. We start by asking you questions about your goal that you want to achieve by using direct mail, budget and myriad of details involving design, class of mail, weight of the piece, list hygiene etc. etc. Let us help you with your next campaign > For Direct Mail Marketing related resources and articles CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=10http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=10Building Partnerships One by One E-Mail Marketing Whether you’re a non-profit, an association, or a small business, email is a great way to get your message out. It’s affordable, environmentally friendly, and can be very precise. But mistakes in email campaigns are very costly, and can ruin your reputation if you’re not careful! GRC Direct can help you create powerful, compelling email campaigns, while steering clear of the dreaded “spammer” tag. Unless you are already an email marketing expert, you absolutely need an experienced partner to guide you through this brave new world. As with any campaign, a clear strategy is essential. You need to be sure your lists and databases are good, and you need to be sure that your message gets delivered in the first place! That’s only half the battle. Once the email delivers, it must be compelling enough to be opened. Once opened, it must be relevant, concise and deliver a convenient call to action. Plus, you must avoid running afoul of the CAN-SPAM act, as well as the individual filters that ISPs use. Save yourself the headache and hand the details off to us! > For E-Mail Marketing related resources and articles CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=11http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=11Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com Graphic Design GRC Direct’s Graphic Design services offer creative design paired with traditional print formats that range from brochures, catalogs, and newsletters to new, innovative media formats like custom laser diecuting and Personalized URL (pURL) campaigns that help your orgainizations campaigns stand out in a crowded field of other direct marketing packages that are competing for your respondents attention. Our design team will work closely with you to create an attractive, unique and successfull campaign that will help your promotions reach their full potential. To achieve this we use the latest technologies in one-to-one personalization for print, web and e-mail marketing campaigns - among them we use highend custom Laser Die-cutting that has virtually limitless potential to create complex diecut shapes that would be impossible with traditional “cookie cutter” dies. This is just one aspect of GRC Direct’s services that separates us from the pack. As part of our creative services we take great care to make sure the layouts we create for you are compliment to current postal regulations and rules. This helps insure that your marketing materials make it to your respondents without time consuming hang-ups or unexpected extra charges from the United States Postal Service. > To preview our Design Portfolio CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=12http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=12Building Partnerships One by One Laser Cutting/Die-cutting The toughest job you face as a direct marketer is getting your envelope opened or your postcard noticed. The task of reaching the top-level decision-makers is even harder because they pay people – mailroom staff and executive secretaries – to screen their mail. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest of the day’s mail, it won’t reach the hands of your potential client or customer. Laser die-cut mail is changing all that. Our unique shaped laser cut direct mail campaigns are so distinct that they consistently earn response rates 3-5 times higher than traditional mailers. A laser cut mail piece stands apart in the clutter of mail by arousing curiosity and the recipient is “forced” to open the envelope and take a peek inside. That’s one battle won for your direct mail campaign. Laser Cut Mail 4 Gets more immediate response than ordinary direct mail 4 Offer a higher-quality, longer-lasting impression than regular print and broadcast mediums 4 Deliver your message with maximum impact 4 Mail with or without an envelope > To preview a portfolio of Laser Die-cut projects CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=13http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=13Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com Other Creative Marketing Services Information on Personalized URL’s, iPaper and Cross-Media Marketing info here. Personalized URL’s (pURLs) Info on Personalized URLs here > For more info on Personalized URL’s CLICK HERE2009-07-23T04:14:40+02:00http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=14http://grcdirect.ipaperus.com/GRCDirectDemo/?Page=14Ph: 540.428.7000 • Toll Free: 866.648.0900 • Fax: 540.428.2000 • E-Mail: info@grcdirect.com Building Partnerships One by One WWW.GRCDIRECT.COM GRC Direct, 4169 Bludau Drive, Warrenton, VA 201872009-07-23T04:14:40+02:00